Video Ad Orders Increasing

Have you noticed the shift in video ad usage from in-stream to stand-a-lone video ads? It is slow, yes, but it is starting to grow now that many IYP (Internet Yellow Page) companies are offering video ads as an upgrade: The video ad unit. However, being "stuck" in an IYP isn't really allowing advertisers to use it elsewhere. So, we will be seeing the trend grow OUTSIDE of IYP - and in every sector we'll see video ads popping up.